Hibi means ‘day to day’, or daily, in Japanese. Hibi is the gentle punctuation mark in the passing of time. Introducing the incense of Awaji Island and the matches of Harima: These two traditional industries first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match. An aromatic product with properties of strength and fragrance was developed and the unique brand is now available in Australia at Fallow.